How I'm Thinking About AI as a Creative Human
The pitfalls and the promises
In the last six months, I’ve been experimenting with AI. I’ve even charted some of those early experiments here. And listen, I share your scepticism. Yes, just 12 months ago, AI’s ability to be a meaningful companion seemed laughable.
But now? Everything’s different.
As someone who lives and works inside the creative world - coaching artists, making theatre, writing, building - I’ve felt equal parts curious, guarded, and honestly exhausted by the rise of AI.
The headlines swing between panic and utopia. The platforms keep shifting. And beneath all the noise is something I think a lot of creatives are quietly wondering:
If I use these tools, am I selling out?
If I don’t, am I falling behind?
I don’t think there’s one answer. I’ve been grappling with those questions for a while.
But I do know this: creative work is deeply human work. It’s made of contradictions, feelings, long pauses, sudden sparks, old habits, late nights, strange rituals, and soul. I don’t see any of that changing anytime soon.
So when I think about AI, I’m not thinking about efficiency first. I’m thinking about boundaries, ethics, authorship, collaboration, and capacity. I’m thinking about what it means to stay curious, without giving up your instincts. I’m thinking about how to use tech to support your art, not hollow it out.
That’s why I’m offering a new live workshop:
🧠 AI for Creatives (Without Selling Your Soul)
A 90-minute session for artists, writers, and makers who want to explore AI with clarity, integrity, and creative control.
It’s happening in three weeks. There’ll be real talk, real tools, and space to think deeply about what role (if any) AI might play in your work.
👉 Join the waitlist here to be the first to know when it opens - and to get a free gift.
You don’t have to pretend you’re a tech expert. You don’t have to pretend you’re not curious. You get to learn this in a way that feels human.
With care,
Dave